Tiene Un No Sé Qué

Agency: Conill (Publicis Groupe)

Tiene Un No Sé Qué | Alejo -- For Toyota

Clouds | Toyota


In Conill's Hispanic creative campaign for Toyota's all-new Camry, the vehicle exudes a bold confidence that creates a vibe that can't quite be explained, only felt. Expressed through the tagline, “tiene un no sé qué” (loosely translated as “it’s got that something”), the work resonates with the self-assuredness inherent in Latinos.

In "Clouds," directed by Nicolás Méndez, viewers witness the fiery glow of the Camry piercing through the early morning fog. The blast of light transforms the landscape and stirs the city awake, culminating in the driver emerging confidently, ready to take on the day.

To make a genuine cultural connection with a youthful Latino audience, Conill and Toyota took a wildly different approach to something quite common – the auto review. In a content creation twist, Conill commissioned an adaptation of an original song exclusively for Toyota, transforming a typical car review into a melodic masterpiece. The concept merges the allure of the Camry with a captivating rhythm, offering viewers a fresh and engaging way to experience the vehicle.

Rising Latino music artist Alejo performs the song, serenading audiences with his melodious review that highlights the performance and sporty design of the all-new Camry. Clips of the full video will debut on Toyota Latino Facebook and Instagram pages starting June 3.

This professional campaign titled 'Tiene Un No Sé Qué' was published in United States in June, 2024. It was created for the brand: Toyota, by ad agency: Conill (Publicis Groupe). This Content and Film media campaign is related to the Automotive industry and contains 4 media assets. It was submitted about 2 months ago by Chief Communications Officer: Chris Traina of Conill.


Chief Creative Officer: Veronica Elizondo
VP, Executive Creative Director: Sebastian Garin
CD Art Director: Brunno Cortez
CD Copywriter: Luciano Griessi
CD Art Director: Guilherme Sakosigue
CD Copywriter: Daniel Del Toro
Associate Resources Director: Nora Puig de la Bellacasa
VP, Director of Production: Carlos Barciela
Director, Content Production: Krysta Rosales
Senior Social Producer: Jessica Garcia
SVP, Director of Team, Content, and Platform Mobilization: Sandy Mayer
Senior Project Manager: Josemar Brown
VP, Director of Business Affairs: Valentina Dostal
President and Managing Director: Ana Rodriguez
EVP, Management Director: Anabel Ordonez
Group Account Director: Dora Owens
Account Supervisor: Ana Muñoz
Assistant Account Executive: Patricia Tiscareno
Chief Strategy Officer: Laura Semple
VP, Strategic Planning Director: Amanda Andre
Strategy Director: Caroline Hayward
Senior Planner: Camilo Hurtado
Chief Media Communications Officer: Diana Stumvoll
Group Media Director: William Formeca
Associate Media Director: Nancy Bueno-Shoats
Senior Media Supervisor: Alexandra Contreras
Social Content Management Supervisor: Kevin Fernandez
Social Content Supervisor: Maria Garcia
Chief Communications Officer: Chris Traina
Director of Public Relations: Delia

Executive Producer: Charlotte Woodhead and Lori Stonebraker
Head of Production LA: John Moran
Line Producer: Sally Hanson
Director: Nicolas Mendez
Director of Photography: Tim Lorentzen
Music House – Ronroco Audio
Music track: “Fresco”
ECD/Managing Director: Sebastian Anús
Producer: Juan Regidor
Sound Design – Harbor Pictures
Engineer and Mix: Diego Arancibia
Executive Producer: Lauren Boyle

PRODUCTION for Social Media Campaign Video – Heaven Inc.
Executive Producer: Oscar Romagosa
Line Producer: Cristobal Solorzano
Director: Bokichelo
Director of Photography: Karim Belkasemi
Editing Company – PXP
Executive Producer: Veronica Santana
Producer: Tom Galup
Editor: JC Nuñez
Music House – Pickle Music
Music Track: “Tiene Un No Se Que”
ECD, Managing Director: James Zavaleta
Arrangement: Juan Diego Gaviria “Godi”
Producer: Matt Kerr
Associate Producer: Carolina Lage


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