Description
The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity. Vegas Generation serves as a clear guide that can help detect problematic usage of online games by children, something that has concerned parents, caregivers, educators, and young people’s advocates around the world. Additionally, Vegas Generation’s platform provides caregivers with access to relevant information on the subject.
This professional campaign titled 'Vegas Generation' was published in Brazil in June, 2024. It was created for the brand: Vivo, by ad agency: Africa Creative. This Digital and Integrated media campaign is related to the Gambling and Gaming industries and contains 4 media assets. It was submitted about 1 year ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Title: Vegas Generation
Client: Vivo
Product/Service – Institutional
Agency: Africa
Chief Creative Officer: Sergio Gordilho
Co- Chief Creative Officer: Mariana Sá
Executive Creative Director: Angerson Vieira, Rodrigo Barbosa
Head of Art: Hugo Aranha
Creative Director: Pedro Reis
Creative Team: Gustavo Zordan, Zeca Castilho, Samoel Junqueira, Robson Barreto, Giovanna Lima, Sergio Gordilho, Juliana Leite
Co-COO: Heloisa Pupim
Client Services: Camilla Steiman, Larissa Bertin, Rafaela Petita, Natalia Chamadouro e Barbara Passos
Media: Pedro Eustaquio, Jefferson Sales, Tatiana Araujo, Dani Laterza
Strategy: Ana Kuroki; Anne Corbucci, Nathalia França e Katiane Souza
Content: Patricia Colombo, Aline Botelho, Naty Moreno, Aline Khoury
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Giovanna Lima
Creative Producer: Lais Cattena, Thays Miranda, Theo Etlin, Raquel Martins
Production Assistant: Valentina De Luca
Intern: Marina Rabello
Director of Sustainability and Institutional Relations: Raphael Vandystadt
RTV: Rodrigo Ferrari, Tais Olhiara
Case Edit: Dani Seabra, Thays Silva
Motion: Diego Oliveira
Color: Fabio Mackza
Creative Research Director: Estevão Mabilia Meneguzzo
Creative Research Manager: Eduardo Berardinelli
Creative Researcher: Bea Ribeiro, Mana Black
Production: Saigon Filmes
Director: Vellas e Rafa Di Celio
Executive Producer: Marcelo Altschuler, Carol Pessini
Head of Sales and Strategy: Victoria Scaff
Atendimento: Bruna Chamlian, Patricia Aguiar,, Giovanna Saad, Karin Diniz
Production Coordination: Katiucia Soares, Thalita Machado
Director of Photography: Will Etchebehere
Service Metanoia Content: Federico Ameglio e Veronica Berta
Assistant Director: Lu Camargo
Post-production Coordination: Roberta Bruzadin
Post-Production Service: Claudia Rocha
Finisher: Fabio Abreu / Roberta Bruzadin
Editor: Ivan Kanter
Color: Osmar Jr.
Finisher: Leandro Pena / Marcio Mattos
AI image post-production: Studio Boreal
Video production with the specialist: silviomedeiros.net
Director and Photografy: Silvio Medeiros
Make: Alexandra Batista de Araujo
Rental producer: Calixto
Assistente de direção: Márcio Costa
Som direto: Augusto Bispo
Music and Sound Company: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo e Tiago Mago
Executive Production: Renato Castro e Christiane Rachel
Musical Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Lucas Baldin e Vinicius Nunes
Production Coordination: Fernando Ianni e Monique Munhoz
Finish: Bruno Broaska, Fabian Jorge e Pablo Homem de Mello
Specialist: Luiza Brandão
Pictures: La Carretera Filmes
Diretor: Mauricio Pisani
Producer: Acauã Sol
Photography: Lucio Telles
National PR: Loures
Launch: 11/04/2024
