For years, the UK’s music scene has been dominated by male artists. This isn’t helped by one of the most popular ticket purchasing websites being called Ticket Master. This campaign aims to highlight the under-representation of females or individuals who identify as female, at some of Britain’s leading music festivals. By removing all of the male artists on the famous festival posters, and rebranding as TicketMistress, it truly drives home just how under-represented female musicians really are.

This student campaign titled 'TicketMistress' was published in United Kingdom in June, 2019. It was created for the brand: Ticketmaster, by ad school: University Of Gloucestershire. This Integrated medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising School: University of Gloucestershire, Cheltenham, UK
Creatives: Dylan Radnor-Williams, Annabel Bexfield
Tutors: Frank Holmes, Carl Halford


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