March 8 is a day celebrated all over the world. Or at least that is what we automatically tend to think. It is international women's day, but that does not mean that it is recognized in all nations.
There are still many countries in which feminism has not yet taken great steps and in which there is a great effort to educate not only with men, but also with the thousands of women who live there and who often have to flee their land. for reasons related to gender inequality.
Many of the refugee women and girls who arrive in our country do not know what 8M is. It is once they arrive at the centers that welcome them that they usually explain what it is, what it means, take them to the demonstrations, etc.
Those are the women and girls that Rescate helps and the ones that we have to put at the center of our campaign. Because the reality is: THOSE THAT DON’T KNOW MARCH 8, ARE THE ONES WHO NEED IT THE MOST.
This professional campaign titled 'THOSE THAT DON’T KNOW MARCH 8, ARE THE ONES WHO NEED IT THE MOST.' was published in Spain in March, 2023. It was created for the brand: ONG RESCATE, by ad agency: La Caseta. This Digital, Film, and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 11 months ago by Executive Creative Director: Jorge M. Rodrigo of La Caseta.
Advertising Agency: La Caseta, Sevilla, Spain
Production Company: La Caseta, Sevilla, Spain
Creative Director: Jorge M. Rodrigo
Art Director: Raquel Millán
Copywriter: María Maldonado
Film: Jorge M. Rodrigo
Chief Operating Officer La Caseta: Raquel Forteza
Client Marketing Director: Adela Fernández