The new #TiffanyLock mixed media campaign, was shot across multiple territories with local talent, and features stars of cult favourite TV series The White Lotus; Beatrice Grannò and Simona Tabasco, as well as Ncuti Gatwa and Yasmin Finney among others.
The campaign, which will live across Tiffany & Co.’s and talent channels features video, still imagery, and audio notes to develop a holistic form of storytelling that feels intimate and evolved beyond traditional creator content.
The content adopts nostalgic and intimate artefacts of connection and friendship from each talent; with handwritten notes, photobooth strips, boarding passes, drawings and poems, demonstrating a level of depth within the storytelling.
With 6 shoots across global cities in UK, Europe and EMEA, over 200+ assets delivered and 12 incredible talent partnerships, TwelveA.M. produced the global content alongside local photographers to keep creative authentic to each market.
This professional campaign titled '#TiffanyLock' was published in France, Italy, and United Kingdom in March, 2023. It was created for the brand: Tiffany & Co., by ad agency: TwelveA.M.. This Content, Digital, and Film media campaign is related to the Jewelry industry and contains 6 media assets. It was submitted 14 days ago.
Creative Directors: OJ Deady & Natalie Bell
Producer: Sam Herbert
Head of Strategy: Genna Green
Creative Executive: Jacob Strugnell
Paris Photographer: Sasha Marro
Berlin Photographer: Anna Daki
London Photographer: Alicia Waite
Rome & Milan Photographer: Carly Dame
Rome & Milan Photography Asst: Taylor Scragg
Italian Translator: Vittoria Barbiero
Client: Tiffany & Co.