Agency: La Caseta



La Caseta presents 'IAlloween' campaign for Halloween. IA is AI Artificial Intelligence in Spanish. We realized it was the scariest thing this year because the AI is revolutionizing, art, advertising or even, now, politics, is something that is inexorable and that although it is very scary, we wanted to make the best of this fear.
That's why we wanted to take advantage of this fear to release a collection of NFTs that sounds very bad, but has very good intentions. These ten NFTs have been generated by Artificial Intelligences, interpreting the very fear that these Artificial Intelligences produce in people.

This NFT IALLOWEEN COLLECTION can now be visited and bid at auction through the OpenSea platform. IAlloween is a solidarity campaign since everything raised from the sale of these NFTs will be donated to the NGO Rescate, an organization focused on supporting refugees both nationally and internationally. In this way, the La Caseta agency shows its commitment and solidarity, generating a campaign with social value through something closely related to what they are experts: technology, trends, design and good publicity.


This professional campaign titled 'IALLOWEEN' was published in Spain in October, 2022. It was created for the brand: ONG RESCATE, by ad agency: La Caseta. This Digital, Film, and Print media campaign is related to the Public Interest industry and contains 11 media assets. It was submitted over 1 year ago by Executive Creative Director: Jorge M. Rodrigo of La Caseta.


Advertising Agency: La Caseta, Sevilla, Spain.
Production Company: La Caseta, Sevilla, Spain.
Creative Director: Jorge M. Rodrigo
Art Director: Jorge M. Rodrigo & AI
Copywriter: Jorge M. Rodrigo
General Account Director: Raquel Forteza


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