This Is How I Fly

Agency: PMG


Challenger air carrier brand, JSX, faces off against major airlines with a better way to fly, showcased through a new brand campaign – ‘This Is How I Fly.' Its agency of record, PMG, created a bold new brand look and design system for JSX, embodied in a national campaign that introduces JSX’s modern public charter flying experience to a wider range of travelers, while challenging the widely accepted notion that air travel is stressful.

The new JSX visual aesthetic and tone of voice is bold and approachable, and shows savvy, forward-thinking travelers that there’s a better way to fly, on their own terms. The ‘This Is How I Fly’ platform comes to life through a full-funnel digital campaign that encompasses video, social, display, audio and OOH, and is centered on the idea that JSX is your key to seamless travel. From the ease of booking, to skipping crowded airports with chaotic boarding lines and planes with cramped seats, JSX helps you simplify and enjoy your travel experience.

Campaign elements include :30, :15 and :06 spots, with an integrated multi-channel media plan that supports its 22 markets across US and Mexico.

This professional campaign titled 'This Is How I Fly' was published in Mexico and United States in April, 2024. It was created for the brand: JSX, by ad agency: PMG. This campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted 18 days ago.


Agency: PMG
President and Executive Creative Sponsor: Jon Dupuis
Executive Creative Directors: Andrew Harper, Kyle Kelley
Copywriter: Benjy Joung
Art Director: Kevin Yurasovich
Designer: Hannah Huszar
Creative Account Director: Monica Abbracciamento
Creative Account Supervisor: Megan Orbach
Agency Executive Producer: Amanda Huelse
Agency Producer: Bridget Fontenot
Client Strategy Director: Stephanie Dworak
Strategy Director: Shelina Taki
Strategy Manager: Yash Shah
Production Company: The Republic Co.
Director: Andrew Ryan Shephard
Managing Director: Carrie Callaway
Executive Producers: Brian Hwang, Amy Aitken
Editor: Dean Pelton
Color/Finish: Bryan Bayley
Sound/Mix: Greg Carlson
VFX: Barrett Lewis, Jason Vigue
Client: JSX
CEO: Alex Wilcox, JSX
Director, Marketing & Communications: Ben Kaufman, JSX
Senior Brand Manager: Ariana Diaz, JSX

Oleoducto de Cr...


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