Amber Alert Europe


Agency: Innocean Berlin


To mark International Missing Children’s Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto ‘THINK BEFORE YOU SHARE’.

The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years – sharing self-generated naked images, otherwise known as “nudes”.

The COVID-19 pandemic along with the continuous growth of social media platforms, have increased the amount of self-generated naked teen pictures uploaded and shared daily online. A dramatic rise of 77 percent since 2019, according to the Internet Watch Foundation (IWF). This worrying behaviour has become normal among younger generations, to the point that 1 in 3 teenagers have admitted to having seen non-consensually shared nudes.

This professional campaign titled 'THINK BEFORE YOU SHARE' was published in Germany in May, 2022. It was created for the brand: Amber Alert Europe, by ad agency: Innocean Berlin. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago.


Client: AMBER Alert Europe
Frank Hoen (Founder and Chairman)
Julie Bellinks (Head of Unit)
Carlo Schippers (Training Coordinator)
Erik Housmans (Head of Design)
Dominique Troisfontaine (Community Manager)
Melanie Louwerens (Graphic & Motion designer)
Lili Sipec (Project Manager)

Agency: INNOCEAN Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: José Gomes
Creative Director: Pedro Lourenco
Head of Art: Maso Heck
Art Directors: Meri Giorgobiani, Leon Celay, Bianca Heusch
Copywriters: Manuela Rondón, Javier Granados
Motion Designer: Samantha Laguna Bernal
Intern Art Director: Nikoloz Ninidze
Chief Operating Officer: Jonathan Hill
Sr. Account Manager: Min Kyung Park
Trainee Account Management: Sori Kim
European Strategy Director: Sophia Goerner
Strategist: Suzana Maranhão
Head of Production: Fabian Barz
Senior Producer: Ellen Pot
Head of Capacity Management: Paulina Gonzalez
Trainee Capacity Management: Marcelo Godoy

Film Production Company: Zauberberg Productions
Director: Micky Suelzer
Managing Director: Andrea Roman-Perse, Frank Siegl
Executive Producer: Frederik Poppenk
Line Producer: Thomas Otto
DoP: Björn Knechtel
Editor: Joshua Perlbach
Post-production Producer: Felix Clemens Dusan Niehoff
Production Assistant: Eduardo Schulz, Wiebke Diederichs, Sophia Wilbricht

Photo Production
Photographer: Sven Schrader
Digital Operator: Uli Kaufmann
Light Assistant: Matthias Henke
Photo Postproduction: PX1 Berlin GmbH

Music Production
Artist: Edith PIaf
Titel: „Non, je ne regrette rien“
Written by: Charles Gaston Dumont, Michel Jacques Pierre Vaucaire
Published by: Chappell Musikverlag GmbH

2nd Music version:
Music Production Company: 2WEI
Composer: Simon Heeger, Chris Vorländer, Nathan Padgett.
Title: Amber Alert Eis NP 2WEI


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