ADVERTISING

Amber Alert Europe

THINK BEFORE YOU SHARE

Agency: Innocean Berlin

Description

To mark International Missing Children’s Day, AMBER Alert Europe, non-governmental organisations (NGOs) in the field of child protection, and law enforcement officers from around the globe launch a new campaign with the motto ‘THINK BEFORE YOU SHARE’.

The campaign is dedicated to raising awareness around a topic that has increasingly become an issue for minors over the past years – sharing self-generated naked images, otherwise known as “nudes”.

The COVID-19 pandemic along with the continuous growth of social media platforms, have increased the amount of self-generated naked teen pictures uploaded and shared daily online. A dramatic rise of 77 percent since 2019, according to the Internet Watch Foundation (IWF). This worrying behaviour has become normal among younger generations, to the point that 1 in 3 teenagers have admitted to having seen non-consensually shared nudes.

This professional campaign titled 'THINK BEFORE YOU SHARE' was published in Germany in May, 2022. It was created for the brand: Amber Alert Europe, by ad agency: Innocean Berlin. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Client: AMBER Alert Europe
Frank Hoen (Founder and Chairman)
Julie Bellinks (Head of Unit)
Carlo Schippers (Training Coordinator)
Erik Housmans (Head of Design)
Dominique Troisfontaine (Community Manager)
Melanie Louwerens (Graphic & Motion designer)
Lili Sipec (Project Manager)

Agency: INNOCEAN Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: José Gomes
Creative Director: Pedro Lourenco
Head of Art: Maso Heck
Art Directors: Meri Giorgobiani, Leon Celay, Bianca Heusch
Copywriters: Manuela Rondón, Javier Granados
Motion Designer: Samantha Laguna Bernal
Intern Art Director: Nikoloz Ninidze
Chief Operating Officer: Jonathan Hill
Sr. Account Manager: Min Kyung Park
Trainee Account Management: Sori Kim
European Strategy Director: Sophia Goerner
Strategist: Suzana Maranhão
Head of Production: Fabian Barz
Senior Producer: Ellen Pot
Head of Capacity Management: Paulina Gonzalez
Trainee Capacity Management: Marcelo Godoy

Film Production Company: Zauberberg Productions
Director: Micky Suelzer
Managing Director: Andrea Roman-Perse, Frank Siegl
Executive Producer: Frederik Poppenk
Line Producer: Thomas Otto
DoP: Björn Knechtel
Editor: Joshua Perlbach
Post-production Producer: Felix Clemens Dusan Niehoff
Production Assistant: Eduardo Schulz, Wiebke Diederichs, Sophia Wilbricht

Photo Production
Photographer: Sven Schrader
Digital Operator: Uli Kaufmann
Light Assistant: Matthias Henke
Photo Postproduction: PX1 Berlin GmbH

Music Production
Artist: Edith PIaf
Titel: „Non, je ne regrette rien“
Written by: Charles Gaston Dumont, Michel Jacques Pierre Vaucaire
Published by: Chappell Musikverlag GmbH

2nd Music version:
Music Production Company: 2WEI
Composer: Simon Heeger, Chris Vorländer, Nathan Padgett.
Title: Amber Alert Eis NP 2WEI

ADVERTISING

iStock Essentials

A footage of the storm Ciara lan...

Artist: Bertrand Van isterdael

iStock Essentials

A slow motion footage of the sto...

Artist: Bertrand Van isterdael

iStock Essentials

A slow motion footage of the sto...

Artist: Bertrand Van isterdael

iStock Essentials

A footage of the storm Ciara lan...

Artist: Bertrand Van isterdael

iStock Essentials

A slow motion footage of the sto...

Artist: Bertrand Van isterdael

iStock Essentials

A footage of the storm Ciara lan...

Artist: Bertrand Van isterdael

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.