Think before you link

Agency: AML Group


Think Before You Link is a new government security campaign from CPNI, the UK Government’s National Technical Authority for Physical and Personnel Protective Security. The campaign videos and materials were created by London communications agency AML and highlight the possible dangers of connecting to unknown profiles on professional networking sites. The campaign has been adapted by UK ‘five eyes’ security partners UK, USA, Canada, Australia and New Zealand.
MI5 the security service has assessed that in excess of 10,000 UK nationals across virtually all government departments and key industries have been approached by malicious profiles on behalf of hostile states on a premier professional networking site over the last 5 years.

This professional campaign titled 'Think before you link' was published in United Kingdom in May, 2021. It was created for the brand: CPNI, by ad agency: AML Group. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago by PR: Rosie Lumley of Tank Top PR.


Advertising Agency: AML Group, London, United Kingdom of Great Britain and Northern Ireland


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