Think Bengaluru

We created a bold, witty campaign for the World Contraception Day that replaced fear and moral undertones with honesty and humour. Instead of preaching, we focused on a relatable modern truth, the real cost of parenting; positioning contraception as a smart, financially sensible choice. Using a single, insight-rich line from an authentic source, the campaign delivered impact without product shots or heavy messaging.

Targeted at urban adults aged 20–40, it ran through WhatsApp boosting direct shares and retail shop placements for contextual relevance. The result was a highly relatable, thought-provoking campaign that sparked conversations, drove awareness, and reinforced the brand’s voice as practical, intelligent, and refreshingly real.