Enemy drone
Agency: Shots
Description
The longer the war in Ukraine continues, the more foreign components appear in the aggressor’s weapons.
The X-101 missile that struck Okhmatdyt — Ukraine’s largest children’s hospital — on 8 July 2024 contained more than 50 foreign-made parts.
And the missile that destroyed a residential building in Ternopil and killed 42 people on 19 November 2025 contained 175 of them.
Among the manufacturers are world-famous brands of electronics, technology, chips, fuel pumps, and engines from all over the world.
We at SHOTS created this project to draw the international community’s attention to this issue.
The visual part of the video was created with AI tools — everything except the real destruction, the real weapons of the aggressor, and the real foreign-made components.
The drone’s voice is a set of synthesized with AI voice models of Russia’s political leadership — including Putin, his inner circle, and Russian propagandists. Combined into a single disturbing mix, they became the voice of Russia’s terrorist machine — a chilling address to the entire civilized world.
The QR code at the end leads to a unified documentary database of these components, which already includes more than 5,000 items — searchable both by country and by individual manufacturer.
This professional campaign titled 'Enemy drone' was published in Ukraine in December, 2025. This Digital and Film media campaign is related to the Electronic Devices, Electronics, Technology, and Military industries and contains 1 media asset. It was submitted about 1 hour ago by Creative Director: Stanislav Kachanovsky of shots.
Credits
Advertising Agency: SHOTS
Production Company: SHOTS AI UNIT
Production support: NO STARS
Creative director: Stanislav Kachanovsky
Art-director: Nastya Didenko
Music: Dmytro Fedorenko