Case Board
Description
“Thieves. An Auction of Stolen Invisible Art”
How can a small, resourceless Art space stand out during the ArtBasel HK 2025 art fair? We stole famous artworks all over the world: the invisible ones. Easy to steal, easy to sell during a special auction.
Our victims? Andy Warhol, Yves Klein, Tom Friedman, Maurizio Cattelan, James Lee Byars, Rubén Gutiérrez, Salvatore Garau, Ying Bo.
This hybrid project, combining elements of a communication campaign and immersive art performance, gained Thy Lab the attention of major collectors and drove funds during Art Basel.
This professional campaign titled ' Thieves. An Auction of Stolen Invisible Art' was published in Hong Kong in March, 2025. It was created for the brand: THY-LAB, by ad agency: AntKiss. This Ambient and Integrated media campaign is related to the Other industry and contains 3 media assets. It was submitted 15 days ago by Creative Director: michele salati.
Credits
Advertising Agency: AntKiss Dubai/Hong Kong
Creative Director: Michele Salati
Creative Director: Cristiano Tonnarelli
Photographer: Nikita Shchukin
