Description
How do we let same-sex couples be themselves while being included in 700 years of tradition? We created ‘The Proud Pair’: the first ever ‘Phoenix-Phoenix’ and ‘Dragon-Dragon’ bangles.
This professional campaign titled 'The Proud Pair' was published in Hong Kong in March, 2025. It was created for the brand: Hong Kong Marriage Equality, by ad agency: Leo. This Design, Experiential, and Static Images media campaign is related to the Other industry and contains 2 media assets. It was submitted 6 months ago.
Credits
Chief Creative Officer: Christopher Lee
Executive Creative Director: Halo Cheng
Head of Art: Stratos Efstathiou
Creative Director: Helen Yuen
Sr Art Director: Sam Wong
Sr Editor: Belqis Hamid
General Manager & Executive Creative Officer at MSL: Miuson Chi
Senior Consultant at MSL: Tiffany Ho
Senior Associate at MSL: Claire Chung
Associate at MSL: Ann Cheng
