They See the Unseen

School: The Higher Institute Of Applied Arts


Lego develops the skills of children with special needs and psychological patients by focusing on their own strengths that are different from other children and they have special vision for objects and there is an object in each poster that make the ability of the child appear.
concept: The concept raised from the famous people who suffered from the same cases that we discussed in each poster and Lego want to tall parents to believe in their kids that they will be something in the future.

This student campaign titled 'They See the Unseen' was published in Egypt in August, 2019. It was created for the brand: Lego, by ad school: The Higher Institute Of Applied Arts. This Print medium campaign is related to the Toys industry and contains 6 media assets. It was submitted almost 4 years ago.


Advertising Agency: The Higher Institute Of Applied Arts, Egypt
Creative Director / Art Director: Norhan Hesham

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