Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.
This professional campaign titled 'Fashion Care' was published in Singapore in July, 2019. It was created for the brand: Electrolux, by ad agency: Ogilvy. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 3 years ago by Creative Director: Daniela Varela of Orchid Creation .
Advertising Agency: Ogilvy & Mather Singapore, Singapore, Singapore
Producer: James Brook Partridge
Account Manager: Andrew Boggs
Social Lead: Lukas Snioka
Art Director: Ria Ocampo
Associate Creative Director - Art: Larissa Vaz
Associate Creative Director - Copy: Daniela Varela
Creative Director: Hwee Chong Chan
Executive Creative Director: Mark Bown