ADVERTISING

Electrolux

Fashion Care

Agency: Ogilvy

Description

Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding.

This professional campaign titled 'Fashion Care' was published in Singapore in July, 2019. It was created for the brand: Electrolux, by ad agency: Ogilvy. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 5 years ago by Creative Director: Daniela Varela of Orchid Creation .

Credits

Advertising Agency: Ogilvy & Mather Singapore, Singapore, Singapore
Producer: James Brook Partridge
Account Manager: Andrew Boggs
Social Lead: Lukas Snioka
Art Director: Ria Ocampo
Associate Creative Director - Art: Larissa Vaz
Associate Creative Director - Copy: Daniela Varela
Creative Director: Hwee Chong Chan
Executive Creative Director: Mark Bown

China Airlines
Drug Free Kids ...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.