Description
For Children’s Day in Brazil, Vivo invites parents and children to put their screens aside and be fully present in the moments they share.
In the film, a young girl tells her mother the story of a dragon she invented from one of her own drawings. As the two of them become absorbed in the story, the phone stays in another room. The dragon comes to life on screen, created with AI from the child’s sketch, so the story stays recognisably hers.
The idea responds to “technoference”, the term for the way technology interrupts everyday interactions, especially within families. A three-year study published in JAMA Network Open followed 1,303 children aged nine to 11 and found links between children’s perception of their parents’ phone use and later symptoms of inattention and hyperactivity.
The film is part of Vivo’s “Tem Tempo Pra Tudo” (There’s Time for Everything) platform. It combines live action produced by Boiler Filmes with AI production and character development by Misideal.
This professional campaign titled 'There’s Time for Everything' was published in Brazil in October, 2026. It was created for the brand: Vivo/Telefonica, by ad agencies: Africa, Boiler Filmes, and Misideal. This Digital and Film media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 7 hours ago by Communications Lead and Executive Producer: Leticia Xavier of Misideal.
Credits
CLIENT: VIVO
PRODUCTION COMPANY: BOILER FILMES
DIRECTOR: GUTTO
CREATIVE ASSISTANT: GIULIA LEVY
SCRIPT BY: GUTTO & DULCIDIO CALDEIRA
EXECUTIVE PRODUCERS: JULIANA MARTELLOTTA, CAROLINA TEIXEIRA & CHARLES NOBILI
CLIENT SERVICES: JONAS MONTE, SHEILA SANTOS, GABRIEL CLARO & GABRIELA KERNER
PRODUCTION COORDINATOR: CYNTHIA GAMA
PRODUCTION TEAM: CINTIA VARELLA, MARINA ROHNIK & JOYCE CARVALHO
SOUND COMPANY: HALLEY SOUND
COMPOSER: DAVID BESSLER
EXECUTIVE PRODUCER: THEREZA HELENA
ANIMATION / AI PRODUCTION COMPANY: MISIDEAL
LEAD AI ARTIST: MARCELLO COSTA
EXECUTIVE PRODUCER: LETICIA XAVIER
CREW:
DIRECTOR OF PHOTOGRAPHY: LUCAS DE OLIVEIRA
1ST ASSISTANT DIRECTOR: CAMILA GENTILE
2ND ASSISTANT DIRECTOR: NICOLAS GOMES
PRODUCTION DESIGNER: DANIEL MIRAGEM
PROP MASTER: FERNANDA MEDEIROS
ASSISTANT PROP MASTER: DAY LICAS
PRODUCTION MANAGER: HUGO CASTELO BRANCO
PRODUCTION ASSISTANT: ANA RODRIGUES
GAFFER: BÁRBARA LOPES
KEY GRIP: JULIO GARCIA
CASTING
PRODUCERS: EDU / CARMINHA
CASTING ASSISTANT: VITÓRIA COSTA
MAKEUP ARTIST: ADRIANA DOS ANJOS
COSTUME DESIGNER: GABRIELA PINESSO
COSTUME ASSISTANT: NATHALIA TOLEDO
LOCATION MANAGER: MIRELLA CARDOSO
HEAD OF POST-PRODUCTION: RICARDO QUINTELA
POST-PRODUCTION COORDINATOR: ROBERTA BRUZADIN
EDITORS: VICTOR COHEN & RICARDO QUINTELA
ONLINE EDITOR: RAFAEL BARÃO
ASSISTANT ONLINE EDITOR: JEAN NETO
COLORIST: ERIC MORAES
VFX COMPOSITORS: VIVIEN CARELLI & MARCELO LEPIANI
DESIGNER: RICARDO QUINTELA
MOTION DESIGNER: PEDRO VELLOSO
