ADVERTISING

Tata Shaktee

#TheCoverOverUs

Agency: Wunderman Thompson Kolkata

Description

A mother is a child’s first home. She nurtures the child to life and spends her entire life loving and protecting her little one who always remains her baby regardless of age. Capturing this emotion, this Mother’s Day, Wunderman Thompson Kolkata has released a special animated film # TheCoverOverUs for Tata Shaktee - a brand of GC roofing sheets from Tata Steel. This film depicts how a mother’s love is like a roof and is always there to provide shelter to a child.

#TheCoverOverUs looks at a mother’s role through her little one’s eyes. The film revolves around the different ways a mother always protects and supports her child at every stage of life and how he/she does the same for the mother, on reaching adulthood.

This professional campaign titled '#TheCoverOverUs' was published in India in May, 2022. It was created for the brand: Tata Shaktee, by ad agency: Wunderman Thompson Kolkata. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted 9 days ago.

Credits

Agency: Wunderman Thompson

Project Head:
Vijay Jacob Parakkal, Sr. VP & Managing Partner

Creative Team:
Arjun Mukherjee, VP &ECD
Kaushik Roy, Creative Supervisor
Partha Chowdhury, Sr. Creative Director
Altaf Hossain, Creative Supervisor
Subhrakanti Mandal: Art Director
Nuzhath Enayath: Copywriter

Account Management:
Sayam Bhadra, Vice President & Client Services Director
Nilanjan Sarkar, Client Services Director
Aakruti Shah, Senior Account Executive
Trisha Bhattacharjee, Account Executive
Production House: Light Bulb Motion Pictures
Director: Pinaki Bose
Executive Producer: Pagarav Patel
Producer: Binal Valand
Music Composer: Mayukh Mainak
Kid Singer: Sufi
Male Singer: Kinjal
Animation & Post Production: Team Light Bulb

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