La Casera


Agency: X3M Ideas

Sales Attendants

Traffic Warden

Health Workers



Everybody gets a day off on Workers’ Day but some people just can’t afford to take a break.

For Worker’s Day this year, La Casera decided to show the chaos that would ensue if some workers decided to take their deserved break, thus honouring their non-stop effort.

This professional campaign titled 'CHAOS' was published in Nigeria in May, 2022. It was created for the brand: La Casera, by ad agency: X3M Ideas. This Digital and Print media campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted about 2 years ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Head Of Design: Abisoye Odewole
Art Directors: Moses Afenikhena, Pishon-Boboye Olayiwola, Owolabi Ogunkoya
Copywriters: Chinonso Ezugworie, Mabayomije Akinyemi
Brand Managers: Oluwadamilola Agbajor, Blessing-Adata Jaja


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