"The YouTube Lego Festival"

Leading creative studio Entropico unveils "The YouTube Lego Festival," its latest project made in collaboration with the thriving YouTube community of Lego content makers. Brought to life by the exceptional talents of Emily Kushnereit, known as Emmasaurus, and Kiegan Simard from Citrine's Animations, the new work and first-ever YouTube LEGO Festival created and produced by Entropico, is a digital celebration of the building and storytelling magic that Lego inspires, and honors the creativity and narrative skills of Lego fans all across the world.

Tasked with an ambitious project brief, Entropico created a fun and compelling film that honors the narrative potential of Lego bricks. By delving into the imaginative worlds of these seasoned creators, Entropico aimed to capture the essence of their ingenuity. Emily and Kiegan, both masters in their craft, played a crucial role in ensuring the project remained authentic to the community it sought to celebrate.

Lego, celebrating its big 89th birthday this year, has become a thriving genre on YouTube, drawing hundreds of millions of views with content ranging from intricate constructions to simple timelapses. Lego YouTubers are amassing huge followings, crafting content that resonates with nostalgic viewers, and have already pulled in an impressive 13 billion views in the first half of 2024.