The worst Instagram account

Agency: Cheil


Fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees.

This professional campaign titled 'The worst Instagram account' was published in Netherlands in June, 2016. It was created for the brand: Samsung, by ad agency: Cheil. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Cheil Worldwide, Netherlands
Art Director: Ton van Jole
Copywriter: Annemiek Den Uil
Strategy: Ernst-Jan Koomans
Account Directors: Judith Langeslag, Mariska Kloezen
Agency Producer: Melissa Nieveld
Production Company: Wefilm
Director: Jan Boon
Producer: Floor Schroeijers
Camera: Thomas Buelens
Grading: Tim van Paasen / The Compound
Online: Daniel Falkenhagen Corte Real / The Compound
Editor: Kees van Dijkhuizen
Sound Studio: Post Office
Sound Design & mix: Marcel Bultman


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.