In an effort to raise awareness for poor search targeting, data targeting company Bango took control of Britain's least-viewed billboard.
According to Bango, 35% of online search ads never reach the promised target audience, wasting billions of pounds of digital marketing spend.
In an effort to raise awareness for this poor targeting, Bango launched “The Worst Ad Campaign”, buying up space on Britain's least viewed billboard.
Taking a pop at the world's largest search engine advertisers, Bango claims that the billboard is “still a better use of budget than most search ads.”
This professional campaign titled 'The Worst Ad Campaign' was published in United Kingdom in September, 2021. It was created for the brand: Bango, by ad agency: Wildfire. This Outdoor medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted over 1 year ago by Alex Warren of Wildfire.
Advertising Agency: Wildfire, London, United Kingdom of Great Britain and Northern Ireland
Data Targeting: Bango
CMO, Bango: Anil Malhotra