Description
Over the course of half a year, Northern Playground secretly bought back influencers’ worn-once clothes from second-hand markets. Norwegians purchase over 70,000 tons of clothing each year, with many items worn only once—especially by influencers. These garments were then transformed into The Worn Once Dress by award-winning designer Siri Øverland Eriksen. Unveiled at the Vixen Influencer Awards, comedian St. Sunniva wore the dress to call attention to the wasteful culture driven by influencer fashion.
Learn more about the campaign at www.northernplayground.no/en/activism/worn-once-dress-en
This professional campaign titled 'The Worn Once Dress' was published in Norway in January, 2025. It was created for the brand: Northern Playground, by ad agency: TRY Advertising. This Ambient, Experiential, and Film media campaign is related to the Fashion industry and contains 7 media assets. It was submitted 10 months ago by Art Director / Creative: Mathias Sandvik of TRY Advertising.
Credits
Advertising Agency: TRY, Oslo, Norway
Copywriter: Hallvard Vaaland,
Art Director: Mathias Sandvik
Account Manager: Lene Vintervoll
Project Manager: Natt Scheel
PR Consultants: Thea Rustad, Jalila Bouzaida
Intern & Tise Detective: Thea Eikenes Søresen
Client: Northern Playground, Oslo, Norway
Clothing Designer: Siri Øverland Eriksen
Comedian & Influencer: St. Sunniva
Marketing Manager: Pardis Molavi
Creative Director: Kristoffer Hunstad
CEO: Jo Egil Tobiassen
Production Company: ONZONZ, Norway
Director: Martin Bremnes
Cinematographer: Jørgen Klüver
Gaffer: Tobias Johnsgaard
Sound: ONZONZ
B-Cam Operator: Chris R Bya
PA: Sivert Kristiansen
