HSBC Bank Canada and J. Walter Thompson Toronto wanted to showcase the Canadian spirit of inclusivity on a grand scale. The Welcome Mat was designed as a surprise and delight for returning Canadians, newcomers, visitors & international students arriving at one of North America’s busiest airports, Toronto Pearson. As Canada’s leading international bank with a presence in 67 countries and territories, HSBC Bank Canada is proud to be the bank of choice for many newcomers, visitors and long-time residents in Canada alike.
This professional campaign titled 'The World's Largest Welcome Mat' was published in Canada in September, 2018. It was created for the brand: HSBC, by ad agency: JWT. This Ambient medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: JWT, Toronto, Canada
Creative Director: Phil Sylver
Art Director: Zuheir Kotob
Copywriter: Jeff Topol
Executive Creative Director: Cory Eisentraut
Producer: Jennifer Cotton
Business Director: Sheng Sinn
Account Director: Terence Jou
Account Supervisors: Marli Bennet, Joel Werner
Account Executive: Kelsey Holst