The Wonder of Us

Agency: Wieden + Kennedy


Titled “The Wonder of Us,” Coke’s 2018 Super Bowl spot emphasizes the brand’s core values of diversity and inclusion to kick off Coca-Cola’s newest marketing platform, “A Coke for Everyone.” “A Coke for Everyone” is the next iteration of the One Brand strategy, uniting Coca-Cola, Coca-Cola Zero Sugar and Coca-Cola Life together as a single trademark brand, highlighting the Company’s commitment to offering consumers choice.

This professional campaign titled 'The Wonder of Us' was published in United States in February, 2018. It was created for the brand: Coca-Cola, by ad agency: Wieden + Kennedy. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Wieden + Kennedy, USA
Creative Directors: Hal Curtis, Erik Fahrenkopf
Art Director: Brad Trost
Copywriter: Becca Wadlinger
Senior Integrated Producer: Sarah Patterson
Group Planning Director: Nicole Brandell
Group Comms Planning Director: Alex Barwick
Account Director: David Hughes
Management Supervisor: Dave Hubbard
Creative Manager: Amanda Claire
Director of Film Craft: Ben Grylewicz
Executive Creative Directors: Eric Baldwin, Jason Bagley
Production Company: Epoch
Director: Alma Har’el
Producer: Christopher Leggett
Executive Producer: Melissa Culligan
Founding Partner: Mindy Goldberg
Editor: Whitehouse Post
Senior Editor: Elena de Palma (:60)
Junior Editor: Sam Perkins (:30 and Social Content)
Producer: Annie Maldonado
VFX: The Mill
Color: Adam Scott
Senior Flame: Martin Karlsson
Producer: Kris Drenzek
Music Arrangement: South
Sound Design / Mix: Lime Studios
Engineer: Rohan Young (:60 and :30)
Engineer: Dave Wagg (Social Content)
Assistant: Ben Tomastik


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