Description
This season the sportswear brands went back to the past to make trends in the present, the iconic uniforms that dressed and marked the history of world football… Yes! The history of Men's Football.
But what about Women's Football and its history? Are they also left out of today's brand tributes?
Adidas introducing The Women's Retro Jersey, to honor, celebrate and show the world the long history of the struggle of Women's Football. We travel back to 1895 for 2024 to remember a unique, special and never seen before jersey design… The jersey design of the first ever Women's Football Team: The British Ladies Football Club.
This student campaign titled 'The Women's Retro Jersey' was published in Spain and Uruguay in October, 2024. It was created for the brand: adidas, by ad school: The Pub School. This Design, Direct, and Experiential media campaign is related to the Sports and Sportswear industries and contains 3 media assets. It was submitted 18 days ago.
Credits
Advertising Agency (School): The Pub School, Montevideo, Uruguay
Art Director: Mateo Lopez Bravo
Copywriter: Leo Fernandez Chaves
Producer: Gabriela Pedreira
3D Effects: Alejandro Ercoli
