Nestle Levissima

The Wild Purity Button

Agency: Lowe


Levissima is a mineral water springing from a glacier in northen Italy. It brings along the purity of its origin, sharing it with its consumers. While launching the new corporate website, we wanted the users to experience the main quality of the product, putting them in touch with the force of purity. The Wild Purity Button has been conceived to bring the power of wild nature in your everyday life, even when you’re in front of your computer. With this simple tool, you can plunge yourself into beautiful landscapes, regenerating yourself while checking Facebook or reading the news. What the Button actually does is changing the background image of the website you’re on with views of wild nature. You can choose the background image you prefer by clicking the provided button on the footer. On the same bar, you’ll find the button to cancel the “Wild Purity effect”. The tool works on every website that has a background image, except the ones that don’t allow any action on the source code. Add the Wild Purity Button to your bookmark toolbar and experience the force of purity.

This professional campaign titled 'The Wild Purity Button' was published in Italy in July, 2012. It was created for the brands: Levissima and Nestle, by ad agency: Lowe. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 12 years ago.


Advertising Agency: Lowe and Partners, Rome, Italy
Creative Director: Laura Sordi
Art Director: Matteo Milaneschi
Copywriters: Marta Policastri, Andrea Fogar
Digital Strategist: Valerio Rufo
Project Manager: Francesco Pandolfi
Developer: Mattia Paiano

Stiftung Artens...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.