Can a burger raise awareness in the world?
October 8th is the International Dyslexia Day, a learning disorder that hinders oral skills, reading comprehension and motor coordination. A condition that affects 1 in 10 people worldwide and for which they are discriminated against in many stages of their lives, even when looking for a job. That is why Burger King, one of the most important fast food chains in the industry, decided to show the world, for the first time in its history, how the name of its most famous burger, The Whopper, is interpreted by a dyslexic.
The result? The Wheppor, a burger that generated awareness and promoted labor inclusion by changing the hiring culture. The brand intervened all its touch points to highlight the problem and provide a job opportunity to the 52% who have been ignored because of their condition. The campaign put the issue on everyone's lips and called on the world's most important fast food brands to include dyslexia in their menus.
The Wheppor, being different tastes amazing.
This student campaign titled 'The Wheppor' was published in Peru in July, 2022. It was created for the brand: Burger King, by ad school: Brother Ad School. This Content and Design media campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago by Creative Director of Art: Miguel Estela.
Creative Director of Art: Miguel Estela
Creative Copywriter: Gerson Irazabal
Art Director: Lucero Soria Guevara
Strategy Planner: Camila Canova
Motion Graphic Designer: Araliz Medina
Motion Graphic Designer: Francis Bartra
Translation & Locution: Lucia Escudero Obregón