Description
What if, in just one day, the weight of our waste could be measured in giant creatures?
Morocco’s coastline is facing a growing threat: plastic pollution and waste.Every summer, tons of trash tarnish the natural beauty and biodiversity of our beaches.
In response to this urgent issue, Association Bahri is launching, for the second year in a row, a major initiative: Chbyka Summer Tour 2025.This citizen-driven tour spans 30 Moroccan beaches with a dual mission:
Actively and collectively clean the beaches.
Raise awareness among younger generations about the dramatic impact of plastic pollution.
Association Bahri and Boomerang Agency have decided to bring these numbers to life through a bold campaign: “Weight of Waste”.For every beach cleaned, we reveal the total weight of waste collected — illustrated with a spectacular visual equivalent: an elephant, a hippo, a bison…Each amount of waste becomes a tangible giant creature, whose size reveals the true scale of our pollution.The campaign was deployed through press, print, urban billboards, digital media, and social networks.
This professional campaign titled 'THE WEIGHT OF WASTE' was published in Morocco in August, 2025. It was created for the brand: Bahri Association, by ad agency: Boomerang Communication. This Digital, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 4 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Executive Creative Director : Samira Rafi
Art Director: Fettah Kacihi
Copywriter : Sophia Maazouz
Strategy Director: Mehdi Bouayad
Digital Director: Mohammed Chaoui
Account Manager : Hanane Ateya
