Description
CONTEXT:
Bahri Association, an NGO located in Morocco, is dedicated to safeguarding the sea while educating and increasing public awareness about environmental degradation. Theiy organize mainly cleanup campaigns.
During the Christmas holidays, The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment.
IDEA:
To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life.
« Make it merry, Make it plastic-free! »
This professional campaign titled 'Make it merry, Make it plastic-free! ' was published in Morocco in December, 2023. It was created for the brand: Bahri Association, by ad agency: Boomerang Communication. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 4 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency : Boomerang Communication
Creative Director : Samira Rafi
Art Director: Kacihi Fettah
Art Director: Othmane Zaimi
Art Director: Aziz Sanih
Copywriter: Sophia Maazouz
