The Walkumentary

Agency: Dentsu


These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.

This professional campaign titled 'The Walkumentary' was published in Canada in March, 2019. It was created for the brand: Brita, by ad agency: Dentsu. This Film medium campaign is related to the Electronics, Technology, House, Garden, and Public Interest industries and contains 1 media asset. It was submitted over 4 years ago by Executive Creative Director: Travis Cowdy of DentsuBos.


Advertising Agency: DentsuBos, Toronto, Canada
Executive Creative Directors: Travis Cowdy, Lyranda Martin Evans
Associate Creative Directors: Stefan D’Aversa, Phil Coulter
Art Director: Stefan D’Aversa
Copywriter: Phil Coulter
Agency Producer: Tess Waisglass
Director of Video Production: Andrew Worrall
Videographer: Maciej Dolzycki, Sara Cornthwaite
Editing House: Saints Editorial
Editor: Nancy Gidman-LaTorraca
Audio: Vapor RMW
Sound Technician: Justin Peterson
Audio Director: Brendan Quinn
Colourist: Patrick Samaniego / Alter Ego
Producer: Alanna Humphrey / Alter Ego
Consultant: Miles Savage / Google

Taco Bell


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