Rain speckles on lenses drastically reduces people visibilities, which can lead to dangerous situations. Brita presents Suck-U-Rain for every day glasses wearers to increase their visibility by hydrating themselves.
This student campaign titled 'Suck-U-Rain' was published in United States in January, 2018. It was created for the brand: Brita, by ad school: School of Visual Arts. This Experiential medium campaign contains 3 media assets. It was submitted over 4 years ago.
Advertising School: School of Visual Arts, New York, USA
Creative Directors: James Kuczynski, Bryan Barnes
Art Directors: Woo Jae Yoon , Pierre Fort