The Clorox Company Brita

Stepping Up

Agency: Dentsu


Every day we have a choice, to keep our old habits or start new ones. This is illustrated by a young girl who forges a new path through the supermarket using a case of single-use plastic water bottles, but not in the way you’d expect.

This professional campaign titled 'Stepping Up' was published in United States in August, 2020. It was created for the brands: Brita and The Clorox Company, by ad agency: Dentsu. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Dentsumcgarrybowen, Chicago, United States of America
Chief Creative Officer: Kurt Fries
Creative Director: Christian Liu
Creative Director: Andres Arlia
Art Director: Devin Hilgenkamp
Copywriter: Tori Dubray
Group Account Director: Mary Ashley Chenoweth
Account Director: EB Jackson
Account Supervisor: Jack Malone
Account Executive: Taylor Allen
Executive Producer: Eric Faber
Sr. Producer: Christen James
Director, Business Affairs: Joann Baker
Talent Supervisor: Jamika Vogel
Sr. Business Affairs: Jillian Wisniewski
Senior Music Producer: Brandy Ricker
Production Co: Arts & Sciences
Director: Sean Meehan
EP: Sam McGarry
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Managing Partner: Michelle Eskin
EP: Amburr Farls
Producer: Jared Thomas
VFX / Finishing: Jogger LA
Creative Director: Andy Brown
Colorist: Oisin O’ Driscoll / The Mill


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