ADVERTISING

Popeyes

The Wait Is Over

Agency: McKinney

Description

Popeyes' new Super Bowl spot stars actor, writer, and comedian Ken Jeong, who cryogenically froze himself 52 years ago waiting for the best-ever wing to be created. Jeong is unfrozen to discover Popeyes has permanently launched Wings in five delicious flavors – along with many other changes from 52 years ago, including drones, driverless cars, scooters, and new breeds of doodle dogs.

“Ken Jeong is the only actor who could pull off playing a man who cryogenically freezes himself for 50 years…just so he’ll be alive to try the new Popeyes,” says Jonathan Cude, Chief Creative Officer at McKinney. “He has a sense of wonder — and a little bit of cluelessness — that brought this spot to life.”

The advertisement was created by Popeyes in partnership with its creative agency, McKinney, and was directed by filmmaker and MTV Video Music and Grammy Award Winner Calmatic, who is well known for directing movies like House Party and White Men Can’t Jump. The 30-second version of the commercial aired during the Big Game.

This professional campaign titled 'The Wait Is Over' was published in United States in February, 2024. It was created for the brand: Popeyes, by ad agency: McKinney. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted 19 days ago.

Credits

Client: Popeyes
Advertising Agency: McKinney
Chief Creative Officer: Jonathan Cude
Chief Strategy Officer: Jasmine Dadlani
Managing Director: Walt Barron
Executive Creative Director: Lyle Yetman
Head of Art and Design: Will Dean
Group Creative Director: Will Chambliss
Creative Director: Jennifer MacFarlane
Group Account Director: Diane Myers
Account Director: Melanie Wallace
Executive Director, Strategy, Social Platforms: Jessica Kingman
Director of Strategy: Ole Pedersen
Strategy Director: Macarena Marcos
Project Supervisor: Hartlee Grice
Project Manager: Izzy Piedmonte
Production Agency: CYLNDR
Executive Director of Production: Kara O’Halloran
Executive Producer: Regina Brizzolara
Producer: Bill Abbotts
Associate Producer: Kiefer Donlon
Head of Business Affairs: Laura Gearino
Business Affairs Manager: Robin Konopka
Production Company: Prettybird
Director: Calmatic
Executive Producer: Jeanne Stawiarski
Producer: James Graves
Director of Photography: Darko Suvac
Production Designer: Christian Zollenkopf

Editorial: Cut + Run
Editor: Pete Koob
Account Executive: Christopher Kasper
Account Executive: Chance St George
Managing Partner: Michelle Eskin
Executive Producer: Brian Stanley
Head of Production: Kristen Jenkins
Music and Post Audio: Squeak E. Clean

Executive Creative Producer: Jennie Armon
Executive Creative Director: Rob Barbato
Head of Production/Lead Producer: Max Taylor
Composer: Michelangelo Rodriguez
Senior Post Producer: Angelina Phengphong
Senior Audio Engineer: Surachai Sutthisasanaku
Department Of Music: Popular Music Licensing
Co-Founder: Rob Kaplan
Co-Founder: Michael Freeman
Executive Producer: Colleen Young
VFX + Conform: Platige
Executive Producer: Aurelien Simon
Creative Director: Jason Monroe
Managing Director: Chris Harlowe
CG / VFX Supervisor: Maciej Szewczenko
Postproducer: Sonia Marcinkowska
Grading: Fergus McCall / Rare Medium
Online: Mariusz Seliga
Modelling: Artur Borkowski
Rigging: Igor Surin
Matte Painting: Adrian Tarasek
Animation: Adrian Tarasek
3D Animation: Paweł Woźniak
3D Animation: Bartek Ruszkiewicz
Sim / FX: Marek Szawdyn
Tracking: Vaclav Kostun
Rendering: Milo Massacci
Compositing: Maciej Prętki
Compositing: Jacek Ostaszewski
Compositing: Sebastian Faliński
On-set Supervisor: Jason O Monroe
On-set Supervisor: Justin Keil
DI: Piotr Dutkiewicz
DI Support/Audio/Video Technique: Maciej Żak
DI Support: Kamil Steć
DI Support: Cezary Musiał

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