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European comission representation in Slovakia

The voice of Nastenka: Stop Russian Fairy Tales!

Agency: THIS IS LOCCO

The voice of Nastenka: Stop Russian Fairy Tales!

The voice of Nastenka: Stop Russian Fairy Tales!

Description

Slovakia is a neighboring country to Ukraine, and a former satellite of the Soviet Union. But despite having a terrible 40-year experience with Russian oppression, we are an easy target for Russian propaganda. Why? Because we have always loved Russian fairy tales. The most popular one is “Frosty”, a Russian classic from 1964 that still dominates Slovak TV ratings every Christmas season. Nastenka, the main character, was dubbed by a 15-year old Slovak actress. She was silent for 60 years, but we have found her to make her raise her voice again: don't believe Russian fairy tales.

The campaign was adopted by official Slovak institutions, celebrities, influencers, journalists and even members of the European Parliament both from Slovakia and the Czech Republic. The campaign was even covered by the Slovak national television. Up to this day, Nastenka remains the only Slovak campaign rargeted against Russian propaganda.

This professional campaign titled 'The voice of Nastenka: Stop Russian Fairy Tales!' was published in Slovakia in October, 2022. It was created for the brand: European comission representation in Slovakia, by ad agency: THIS IS LOCCO. This Content, Digital, and Film media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: THIS IS LOCCO

Production: Hitchhiker Films

Creative & Strategy director: Juraj Kováč

Copywriter: Martin Polakovič

Art Director: Engelbert Strapec

Account Director: Dominika Bobulová

Account Executive: Patrícia Juríčková

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