The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed.
This professional campaign titled 'The Vodka With Nothing To Hide' was published in United Kingdom in February, 2018. It was created for the brand: Absolut, by ad agency: BBH. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: BBH, London, UK
Executive Creative Director: Anthony Austin
Associate Creative Director: Pablo Gonzalez De La Pena
Creative Team: Doug Fridlund, Mikael Alcock
Business Lead: Kate Roberts
Account Manager: David White
Strategy Director: Melanie Arrow
Strategists: Raphael Bittner, Flo Robertson
Producer: Natalie Parish
Assistant Producer: Sarah Finnigan-Walsh