In Mexico each year more than 40,000 children are forced to emigrate in search of a better life.
Child exploitation, sexual abuse, delinquency are some of dangers they have to deal with in order to reach the EEUU Border.
However, these are not the only danger they have to tackle. They must cross the border without being discover. It costs them $4000 USD to take the risk. They have to pay this amount to children traffickers “coyotes."
This professional campaign titled 'Migrant Children' was published in Mexico in January, 2018. It was created for the brand: Save the Children, by ad agency: Totem Marketing. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: Totem Marketing Group, Mexico City, Mexico
Creative Director: Javier Echevarría
Art Director: Ahmed Kahuam
Copywriter: Nancy Jazmín
Photographer: Diego Arigoni
Account Manager Director: Alejandro Alva