The Village. A seven short comedy novels for 21vek.by
The purpose of the campaign was to tell that “21vek.by” delivers goods literally anywhere in the country, even to the most remote villages.
The target audience of the campaign is the inhabitants of small remote towns and villages, and we know how the proud villagers feel about the arrogant urban ones.
Thus was born a series of 7 stories about a funny metropolitan resident who went to the most remote village to enjoy its cute provinciality. But he doesn't know that the inhabitants are far from being as backward as he thinks.
A cool feature of the project was the integration of Belarusian folk proverbs in post-shots, many of which, thanks to the campaign, have returned to everyday life!
This professional campaign titled 'The Village Stories' was published in Belarus in October, 2021. It was created for the brand: 21vek.by, by ad agency: Vasiliy Sviridov Creative. This Film medium campaign is related to the Electronics, Technology and Retail Services industries and contains 1 media asset. It was submitted about 1 year ago by Sviridov: Vasiliy of Vasiliy Sviridov Creative.
Advertising Agency / Production: Vasiliy Sviridov Creative, Minsk, Belarus
Director: Vasiliy Sviridov
DOP: Vadzim Patseyeu
Script: Vasiliy Sviridov
Line producer: Asetskaya Maria
Producer assistant: Andrey Sosenkov
1AD: Vlad Bogush
Production designer: Golovach Maxim
Camera Op: Alexander Vavilov
Gafer: Akunevich Dmitry
Sound: Krapivka Yuri
Audio Producer: Denis Borodich
Editor: Yurevich Alexander
Colorist: Alina Borshcheva
Casting director: Anna Sviridenko
Actor assistant: Denis Ivanov
Costume designer: Anastasia Pavlishina, Olga Kubekina
Costume Designer Assistant: Olga Barabolya
Make-up artist: Kot Xenia
Head of the site: Yurenkov Nikolay
Buffet: Zhanna Lavrova
Main character: Anton Zhukov
Neighbor: Veronika Grigorovich
Landlord: Andrey Dmitrichenko
Wife: Irina Valuy
Grandmother: Valentina Zhukovets
Grandmother: Nadezhda Prudnichenko
Child 1: Ksyusha Novikova
Child 2: Kirill Leshkovich
Child 3: Alexandra Likhodievskaya
Child 4: Maslak Dima
Child 5: Stacevicius Timofey