The Vegan Whooper
Description
The main objective is to take advantage of the current tendency to identify with everything -people identifies as whatever they want- and transfer it to the humanized whooper to draw the attention of the target, digital natives, who will make the campaign viral and successful from memes, tweets, storys, etc.
This student campaign titled 'The Vegan Whooper' was published in Argentina in July, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.
Credits
Entrant Company: Brother, Buenos Aires, Argentina
Student: Santiago Lucas Pelaez Ledesma
