Quito, Ecuador
Guayaquil, Ecuador
Cuenca, Ecuador
Description
In Ecuador, vehicle theft is a daily reality. In cities like Quito and Guayaquil, an average of 5 and 8 vehicles are stolen every day, respectively. For drivers, one of the most terrifying experiences is returning to where they parked and finding nothing but an empty space.
For Halloween, we turned this real-life fear into 'The Vanished Car', a series of haunting prints portraying vehicles as if they had mysteriously disappeared. And to help drivers keep track of their vehicles without living this nightmare, there's Maresa Connect: an app created by Maresa Center that allows them to locate their cars in real time, right from their phones. Because some disappearances shouldn't remain a mystery.
This professional campaign titled 'The Vanished Car' was published in Ecuador in October, 2026. It was created for the brand: Corporacion Maresa, by ad agency: Norlop VML Ecuador. This campaign is related to the Automotive and Personal Transportation, Electronics, Technology, and Public Interest industries and contains 3 media assets. It was submitted about 2 hours ago.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Ceci Solá
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Marcelo Tamayo
Lead Copywriter: Giannina Gordon
Art Director: Erick Pozo
Account Supervisor Executive: Veronica Parada
CEO, Corporación Maresa: Santiago Castro
Maresa Center Channel Coordinator: María Augusta Viveros
After-sales Marketing Assistant: Valentina Zaragocin Serrano
