Description
How do you tell the story of 50 years of a brand without simply recapping dates?
Maresa, a mobility corporation in Ecuador representing brands such as Mazda, Chery, Dongfeng, Fiat, Jeep, RAM, and Ford, decided to look back through something that reflects how we have changed: the way we move.
From the cars that defined different generations to music, technology, and new ways of living, the campaign turns five decades of evolution into a story that connects the past and the present. It also became the first commercial in Ecuador to feature the largest number of cars ever filmed on the road, bringing together decades of automotive history in motion. Because when the world changes its rhythm, so do we.
Maresa. 50 years moving the future.
This professional campaign titled '50 years. Moving the future.' was published in Ecuador in August, 2026. It was created for the brand: Corporacion Maresa, by ad agency: Norlop VML Ecuador. This 360° medium campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted about 2 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Art Directors: Roberto Guevara
Graphic Design: Madelein Gálvez
Account Executive: Paullette Arce
Production: Mayra Aguilar
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Daniela Herrera
Audiovisual Producer Company: Grabbit, Quito, Ecuador
Audiovisual Producer Ceo: Dilmar Larrea
Audiovisual Producer Manager: Valeria Tellez
Audiovisual Producer Director: Ivan vaccaro
