The Usual Sorespects

Agency: VMLY&R


At the height of cold and flu season, Difflam announces a new print and digital campaign to drive brand awareness and product consideration while celebrating a creative direction change for the brand.

The visually striking work was developed in partnership with Canadian illustrator Hudson Christie, known for his beautifully hand-crafted clay and paper 3D dioramas. A piñata, a cat and a boxer - The Usual Sorespects - bring to life uncomfortable sore throat symptoms in a relatable and charming way.

This professional campaign titled 'The Usual Sorespects' was published in United Kingdom in February, 2023. It was created for the brand: Difflam, by ad agency: VMLY&R. This campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago by Associate Director, Communications: Billi Hatfield of VML.


Agency: VMLY&R

Illustrator: Hudson Christie

Artist Agent: Agent Pekka

Media Agency: Havas
Client Partner: Graeme Matthews
Associate Director: Nicola Milner
Manager: Lauren Adams
Account Executive: Alex Smith

Client: Difflam
Marketing Director: Rob Elliott
Senior Marketing Manager: Daniela Lanz
Medical Advisors: Mercede Pannozzo & Ade Tojoula

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