91% of Dutch households own one or more smart devices like a Smart TV or smart thermostat. However, only half of Dutch people say that they do their updates on a regular basis. To make Dutch people more aware of the importance of updating, the Ministry of Economic Affairs and Climate Policy is running the campaign ‘Do your updates’. This time, an ethical hacker tries to break into the network of numerous households…

Christmas card you don’t want to receive.

The ethical hacker went around in the Netherlands and tried to intrude people’s network through their seemingly secured devices. Beforehand, households gave permission to the hacker to test their network and devices for security. Every time a break-in was successful, he would print the Unwanted Christmas Card with tips to improve your cyber security.

This professional campaign titled 'The Unwanted Christmas Card' was published in Netherlands in December, 2022. It was created for the brand: Dutch Ministry of Economic Affairs and Climate Policy, by ad agency: TBWA\NEBOKO. This Experiential and Integrated media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Ministry of Economic Affairs and Climate Policy (The Netherlands)
Agency: TBWA\NEBOKO (as a part of DOT)
Production of PR content: Bleck media
Ethical hacker: Dirk-Jan Bartels, Eurofins Digital Testing & Cyber Security
Research: Climmy Canton
Website: ECP
PR: HvdM Public Relations
Media: Initiative Media


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