The Unraveling

Agency: VaynerMedia


Everyone has experienced the bathroom woes of running out of toilet paper or not having enough toilet paper to complete the job. In a new, digital short entitled The Unraveling, Scott® Bath brings this very relatable and common bathroom situation to the forefront. Inspired by the shared frustration of products not lasting as long as they should, the 3-minute video short offers a cautionary tale on how important it is to choose a toilet paper like Scott® 1000 which is valued for its long-lasting benefits.

In The Unraveling, we meet Stephanie and Jordan who are preparing their new home for weekend guests. What should be a fun occasion for the couple, begins to agonize Stephanie upon the realization that her home is not stocked with her toilet paper of choice, Scott® 1000. Over the next few days, Stephanie’s worries steadily increase as she comes to terms with the reality of not having long-lasting Scott® 1000 in her home – eventually running out of toilet paper the day of their expected visit from the in-laws leaving Stephanie scrambling for a solution.

“Consumers shouldn’t be left feeling unsure if their toilet paper is going to last, and that’s why Scott® Bath is committed to making sure you always have what you need to finish the job,” said Ken Champa, U.S. Senior Marketing Director Household Care and Scott® Bath at Kimberly Clark, “Our hope is that The Unraveling digital short reminds consumers that by stocking Scott® 1000, you can help avoid this common bathroom scenario thanks to its trusted value with 1000 sheets per roll.”

Watch the new creative short developed in partnership with VaynerMedia on YouTube or other digital platforms and learn more about Scott® Bath products by visiting

This professional campaign titled 'The Unraveling' was published in United States in April, 2024. It was created for the brand: Scott, by ad agency: VaynerMedia. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 2 months ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.