The First Ahhh!

Agency: LePub


Heineken® and creative agency LePub launch ‘The First Ahhh’, a global ATL campaign that showcases Heineken®’s consistent refreshment thanks to the beer’s perfectly balanced taste and premium quality.

The First Ahhh! will run worldwide throughout 2024 & 2025 with a series of activations intended to drive awareness for the brand’s premium quality credentials across the Heineken® portfolio - Heineken® Original, Heineken® Silver, and Heineken® 0.0.

“The First Ahhh!” campaign launches today in 75 markets with a 63” second TVC.

There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®.

In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years.

‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

In typical Heineken® fashion, to show how much it cares about its perfectly balanced taste, the brand has been sending out its Master Brewer, Willem van Waesberghe, to measure the surfaces of bars and tables with ‘The Beer Level’ – a ‘highly scientific’ tool filled with Heineken® beer designed to guarantee the perfect pint presentation!

This professional campaign titled 'The First Ahhh!' was published in Netherlands in April, 2024. It was created for the brand: Heineken, by ad agency: LePub. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 3 months ago.


Sr. Director Global Heineken® Brand: Nabil Nasser
Heineken® Global Communication Director: Daniela Iebba
Heineken® Global Communications Manager: Alexander Drake
Heineken® Campaign Project Manager: Elena Marcos Izquierdo
Heineken® Global Digital Director: Rob van Griensven
Heineken® Global Digital Manager: Valeriya Lebedeva
Heineken® Global Digital Production Manager: Bram Reukers
Heineken® Global PR Lead: Jonathan O’Lone
Heineken® Global Commercial Development manager: Felipe Delgado
Heineken® Global Director Design, Global innovation team: Mark Van Iterson
Heineken® Global Senior Brand Design Manager: Caroline Van Hoff

TVC Film
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Chief Creative Officer LePub Brazil: Felipe Cury
Executive Creative Director LePub Brazil: Greg Kickow
Creative Director LePub Brazil: Yan Prado
Creative Director LePub Brazil: Rodrigo Visconti
Associate Creative Director: Alessandro Agnellini
Associate Creative Director: Fernando Dominguez
Associate Creative Director: Livio Gerosa
Coordination Creative Director: Guy Lewis

Chief Strategy Officer: Sol Ghafoor
Groupe Strategy Director: James Moore
Senior Strategic Planner: Alex Moore
Global Data Strategist: Ilko Petkov
Head of Strategy LePub Brazil: Silvia Paes
Global Head of PR & Communication: Isabella Cecconi
PR Manager: Eleonora Botta
Global Client Service Director: Shirine Aoun
Group Account Director: Madalina Marica
Account Manager: Tinatin Prangishvili
Account Junior: Giulia Anselmi Aguilera
Account Junior: Chiara Allievi

Chief Production Officer: Francesca Zazzera
Head of TV Production: Anna Sica
Producer TVC: Martina Trozzi
Post-Producer TVC: Sabrina Sanfratello
Producer Beer Flow: Mariella Maiorano
Post Producer Digital: Niko Koot
Post-Producer Beer Flow: Margherita Fonseca
Producer Audio Ads: Chiara Agresta

Key Visuals and Digital Amplification
Chief Creative Officer: Milos Obradovic
Associate Creative Director: Giuseppe Vescovi
Executive Creative Director LePub Brazil: Greg Kickow
Associate Creative Director: Santi Urso
Associate Creative Director: Christopher Penman
Associate Creative Director: Adina Cirstea
Junior Art Director: Peter Sjo
Art Buyer: Caterina Collesano
Production and Print Managers: Daniela Inglieri, Tina Paolella
Head of Digital Production: Vittorio Cafiero
Digital Art Director: Ariberto Anastasi
Digital Producer Supervisor: Simona Caldarini
Photo Production & Post Production: FM

PR Launch
Chief Creative Officer: Milos Obradovic
Executive Creative Director: Eoin Sherry
Associate Creative Director: Santi Urso
Associate Creative Director: Khlauss Feldhaus
Associate Creative Director: Daniele Tesi
Senior Copywriter: Emanuela Ferrari
Production and Print Managers: Daniela Inglieri, Tina Paolella
Art Buyer: Caterina Collesano
Production beer level: ItalyMaker
Photographer: Michiel Spijkers
DOP: Daan Huttinga
Production House: Sticky Stuff – Laurien Doodeman

Production Company: TEMPOMEDIA
Director: ALEX FEIL
Executive Producer: VERA PORTZ

Sound studio: DISC2DISC, MILANO

Production - Beer Flow

Production company: Where is Brian
Directors : Michael Roulier & Philippe Lhomme (FOODFILM)
Producer : Amélie Couvelaire @ Where is Brian / Quad Productions
DOP : Fabien Benzaquen
DIT / Phantom operator : Thierry Pouffary
Post-Production manager : Léo Souffrice
Editor : Bruno Herlin

Post Production: The Mill
Color Correction: Philip Hambi
Compositor Lead: Owen Maiden
Online and Comp: Polly Gwinnett
Producer: Phil Brewster

Music Agency: Sizzer
Music Producer: Mees Van der velde
Music Supervisor: Richard Aardenburg
Executive Creative Director: Michiel Marsman
Executive Music Supervisor: Sander van Maarschalkerweerd

Title: L-O-V-E
Composers: B. Kaempfert, M. Gabler
Publisher: Sony Music Publishing
Re-recording Music Agency: Sizzer

Global Client Director: Kate Hinz
Global Account Director: Thaiane Garrido
Global Strategic Digital Director: Ricardo Lopes
Global Strategy Partner: Richard Wright
Senior Strategic Planner: Maria Lekka

Senior Vice President: Bill Flanagan
Vice President, Creative Director: Loraine Purcell
Associate Creative Director: Kyle Dunne
Senior Art Director: Mike Gmitter
Art Director: Rachel Sweet

Digital & Social Assets
Chief Creative Officer: Eldin Fetahovic
Executive Creative Director: Rico De Lange
Creative Director: Dio Santos
Creative Lead Dynamic: Brent Rombouts
Creatives: Jerome Hompes, Isabel Fontes, Bruno Lopes
Designer: Omar Gutierrez
Client Business Lead: Leila Popovych
Senior Account Director: Margot Corneloup
Sr Project Manager: Mustafa Al Ubaidi
Amplify Lead: Sebastiaan Poublon
Amplify Project Lead: Nathalie Meier
Lead Digital Producer: Vic Krens
Sr Digital Producer: Nina Vaisman
Digital Producer: Vladlena Arnauta
Digital Content Manager: Daria Iakovenko
Data & QC Manager: Renske de Vlieg

PRODUCTION Digital & Social

Production Company: Boomerang Agency, part of Publicis Groupe
Director: Camille Boumans
DOP: Sam Vis
Executive Producer: Han Schuurman
Lead Producer: Laura Thrower

POST-PRODUCTION Digital & Social
Post-Production Business Lead: Paulo Pennings
Post Supervisor: Mike Duistermaat
Post Producer: Lina Joukhadar
Offline Editor: Manouk Stockmann
Online Editor: Mike Duistermaat

Billion Dollar Boy (BDB)
Group Account Director: Sami Westwood
Creative Director: Alex Williamson
Senior Creative: Henry Crisp
Creative: Meg Mckenna
Junior Creative: Raychel Graham
Strategist: Gareth Clark-Jones


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