ADVERTISING

Scott Kimberly-Clark

The Clogging

Agency: VaynerMedia

Description

Scott® Bath Looks to Remove the Anxiety of Bathroom Clogs with New Horror-Inspired Creative Short

The Kimberly-Clark brand is dedicated to helping solve toilet issues one roll of Scott® toilet paper at a time.

It’s no secret that clogging a toilet anywhere outside your own home is a nightmare, and trying to solve it discreetly is a downright horror show. In a new, social-first campaign, Scott® Bath captures the gut-wrenching experience of battling toilet clogs in front of an audience.

Taking a nod from classic horror-films and inspired by social conversations around clogging anxiety, Scott® Bath partnered with VaynerMedia on a 3-minute video short available on YouTube and social platforms that shows just how seriously the brand takes bathroom clogs. Opening up with an idyllic setting of a woman nervously meeting her prospective in-laws for the first time, the camera follows as Scott® 1000, a toilet paper made with clog-free technology, is accidentally left behind in the car. The consequences of that mistake have her leaving quite the first, and potentially final, impression.

Director Chioke Nassor took a very intentional and artful approach to the entire creative concept. From the setting to the buildup and pacing of the creative, you can palpably feel the actual nightmare experience, or maybe revisit your own personal horror moment, of what could happen if you do not use Scott® Bath products.

“We know clogging your own toilet is frustrating in itself, not to mention the added anxiety when it happens in public,” shares Ken Champa, U.S. Senior Marketing Director Household Care and Scott Bath at Kimberly-Clark, “To help prevent your bathroom from turning into a real-life horror movie, make sure you have plenty of Scott® 1000 which is trusted in flushability and value.”

Scott® Bath has been providing quality solutions for generations. Trusted in flushability and value, Scott® Bath provides confidence in each flush, allowing the only bathroom horror to take place on the screen, and not in your own toilet.

This professional campaign titled 'The Clogging' was published in United States in August, 2023. It was created for the brands: Kimberly-Clark and Scott, by ad agency: VaynerMedia. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 8 months ago.

Credits

Client: Kimberly-Clark - Scott Toilet Paper
Campaign: The Clogging

Elizabeth Metz: VP

Ken Champa: Sr. Director of Marketing

Daniel Gertzberg: Brand Manager

Bella Sita: Marketing Ops Leader

Priya Eswar: Sr. Associate Brand Manager

Anna Lei: Sr. Associate Brand Manager

Agency: VaynerMedia
Nick Miaritis: Chief Client Officer
Antonia Swan: SVP
Kristie Matfus: VP

Katie Beattie: Senior Account Director

Kelly Appelmann: Account Supervisor

Rob Lenois: Chief Creative Officer

Katherine O’Brien: Group Creative Director

Lauren Bradley: Creative Director

Scotty Mendlinger: Sr. Copywriter

McKailey Carson: Sr. Art Director

Michael Keenan: Project Manager

Tara Rolf: Director, Media Buying

Meghan Halligan: SVP, Analytics

Tammam Ahmed: Assoc. Dir. of Analytics

Megan Lavelle: Manager Business Affairs

Bruce Andreini: SVP Agency Production
Lauren Dinsdale Campbell: Sr Agency Producer

Production Partner: BBS

Cheryl Ward: Production Partner

Production Partner: Even Odd

Malcolm Pullinger: Founder & Executive Creative Director

Taylor Feltner: Head of Production

Cayce Cole: Executive Producer

Chioke Nassor: Director

Carmen Cabana: DP

Post Production: Eva Nosidam Productions

Maya Brewster Dorian: Chief Production Officer

Laura Shea: Executive Post Producer

Ryan McIlraith: Senior Editor

Haley Insley: Lead Assistant Editor

Marc Tschudi: VFX Artist

Eric Pfeier: Audio Engineer

Color: Color Collective

Mike Howell: Colorist

Music: Score A Score

Felix Manzi: Composer

Jordan Passman: Music Executive Produce

Marisa Shocket, Megan Oliver, Max Ferguson: Music Producers

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