Description
Scott® Bath Looks to Remove the Anxiety of Bathroom Clogs with New Horror-Inspired Creative Short
The Kimberly-Clark brand is dedicated to helping solve toilet issues one roll of Scott® toilet paper at a time.
It’s no secret that clogging a toilet anywhere outside your own home is a nightmare, and trying to solve it discreetly is a downright horror show. In a new, social-first campaign, Scott® Bath captures the gut-wrenching experience of battling toilet clogs in front of an audience.
Taking a nod from classic horror-films and inspired by social conversations around clogging anxiety, Scott® Bath partnered with VaynerMedia on a 3-minute video short available on YouTube and social platforms that shows just how seriously the brand takes bathroom clogs. Opening up with an idyllic setting of a woman nervously meeting her prospective in-laws for the first time, the camera follows as Scott® 1000, a toilet paper made with clog-free technology, is accidentally left behind in the car. The consequences of that mistake have her leaving quite the first, and potentially final, impression.
Director Chioke Nassor took a very intentional and artful approach to the entire creative concept. From the setting to the buildup and pacing of the creative, you can palpably feel the actual nightmare experience, or maybe revisit your own personal horror moment, of what could happen if you do not use Scott® Bath products.
“We know clogging your own toilet is frustrating in itself, not to mention the added anxiety when it happens in public,” shares Ken Champa, U.S. Senior Marketing Director Household Care and Scott Bath at Kimberly-Clark, “To help prevent your bathroom from turning into a real-life horror movie, make sure you have plenty of Scott® 1000 which is trusted in flushability and value.”
Scott® Bath has been providing quality solutions for generations. Trusted in flushability and value, Scott® Bath provides confidence in each flush, allowing the only bathroom horror to take place on the screen, and not in your own toilet.
This professional campaign titled 'The Clogging' was published in United States in August, 2023. It was created for the brands: Kimberly-Clark and Scott, by ad agency: VaynerMedia. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Client: Kimberly-Clark - Scott Toilet Paper
Campaign: The Clogging
Elizabeth Metz: VP
Ken Champa: Sr. Director of Marketing
Daniel Gertzberg: Brand Manager
Bella Sita: Marketing Ops Leader
Priya Eswar: Sr. Associate Brand Manager
Anna Lei: Sr. Associate Brand Manager
Agency: VaynerMedia
Nick Miaritis: Chief Client Officer
Antonia Swan: SVP
Kristie Matfus: VP
Katie Beattie: Senior Account Director
Kelly Appelmann: Account Supervisor
Rob Lenois: Chief Creative Officer
Katherine O’Brien: Group Creative Director
Lauren Bradley: Creative Director
Scotty Mendlinger: Sr. Copywriter
McKailey Carson: Sr. Art Director
Michael Keenan: Project Manager
Tara Rolf: Director, Media Buying
Meghan Halligan: SVP, Analytics
Tammam Ahmed: Assoc. Dir. of Analytics
Megan Lavelle: Manager Business Affairs
Bruce Andreini: SVP Agency Production
Lauren Dinsdale Campbell: Sr Agency Producer
Production Partner: BBS
Cheryl Ward: Production Partner
Production Partner: Even Odd
Malcolm Pullinger: Founder & Executive Creative Director
Taylor Feltner: Head of Production
Cayce Cole: Executive Producer
Chioke Nassor: Director
Carmen Cabana: DP
Post Production: Eva Nosidam Productions
Maya Brewster Dorian: Chief Production Officer
Laura Shea: Executive Post Producer
Ryan McIlraith: Senior Editor
Haley Insley: Lead Assistant Editor
Marc Tschudi: VFX Artist
Eric Pfeier: Audio Engineer
Color: Color Collective
Mike Howell: Colorist
Music: Score A Score
Felix Manzi: Composer
Jordan Passman: Music Executive Produce
Marisa Shocket, Megan Oliver, Max Ferguson: Music Producers
