Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council.
To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day.
This professional campaign titled 'The Unphotographed Album' was published in Brazil in June, 2018. It was created for the brand: Dermodex, by ad agency: BETC. This Direct medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: BETC, São Paulo, Brazil
Chief Creative Officer: Erh Ray
Executive Creative Director: Rodolfo Barreto
Creative Director: Daniel Schiavon
Copywriters: Americo Vizer, Chico Lucas, Fillipe Abreu, Pedro Rosas
Art Directors: José Pedro Bortolini, Michel Morem, Gabriel Marcondes, Savio Hatherly
Brand / Business: Daniela Keller, Luana Gregorio
Communication / PR: Camila Nakagawa
Strategy: Utymo Oliveira
Channels: Carlinha Gagliardi, Felippe Sobrinho, Artur Martins
Production: Mariane Goebel, Ana Lucia Marques, Tiago Hasegawa
Graphic Production: Gilmar Mendes, Renata Germani, Juliana Arantes, Carlos Valeriano, Plínio Junior
Production Company: Trator Filmes
Director: Claudio Cinelli
Audio Production: Jamute
Typography: José Pedro Bortolini
Printing: Gráfica P+E
Client Approval: Alan Kirszenwurcel, Fernanda Inoguti, Márcio Aguiar