The Unite Billboard
First-ever my Lotus’s split billboard! To show true friend’s kindness by reducing prices to fight crisis.
Thailand's first-ever split billboard shows a true friend’s kindness. Over 50 fellow brands unite to help promote "my Lotus's Member Price", the best price of Lotus’s that helps Thais during the high cost of living state.
Lotus’s sees the friendly consumers struggle with the highest household debt in 16 years, with an average debt per household of around 500,000 baht and a higher cost of living. Everyday life becomes so difficult. Thus, Lotus’s and friends want to help, so we gather over 50 fellow brands to cut prices on consumer goods as true friends. Therefore, Lotus's and friends would like to show the power of friendship through the "my Lotus's Member Price" campaign for the great purpose of reducing Thais' cost of living.
Lotus's and friends promote the "my Lotus's Member Price" campaign on billboards in the most unexpected way. We divert the normal billboard advertising that sticks to one brand only, by deliberately designing a billboard that splits the discounted product in half and pairs it with another fellow brand on the same billboard, proving that the power of friendship can be shared.
Lotus’s thanks for the beyond-expected cooperation from over 50 brands that are willing to overcome the usual promotion on billboards that separately promote their brands. We successfully publicize "my Lotus's Member Price", so friendly consumers don’t miss the opportunity to save money, and get the special price products during the economic crisis.
This professional campaign titled 'The Unite Billboard | Lotus’s Member Price' was published in Thailand in July, 2022. It was created for the brand: Lotus's, by ad agency: Leo Burnett. This Outdoor medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 5 months ago by Creative Director: Nonthaporn Ketmanee of Leo Burnett.
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Nonthaporn Ketmanee
Art Director: Chaisan Maneeploypetch
Copywriter: Worakamol Bongkodmalee
Account Management Director: Rathawan Sukanake
Account Executive: Patteera Janopas
Strategic Planner: Jenkanit Rujiramora
Agency Producer: Rungrudee Chinpratan
Project Manager: Pimolwan Chaikomol