Unite America

The Two-Party Matrix

School: Southern Methodist University


A recent Gallup poll reveals that 63% of U.S. adults say that our two-party system is broken. And even though 50% of us identify as political independents, 98% end up voting Red or Blue. I asked my Advertising students to start a conversation about this issue that goes beyond Left and Right.

This student campaign titled 'The Two-Party Matrix' was published on January 17, 2024. It was created for the brand: Unite America, by ad school: Southern Methodist University. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 2 months ago by Senior Lecturer: Mark Allen of Southern Methodist University.


Copywriter/Art Director: Morgan Martinez
Producer: Piper Peña Hadley
Director: Parker Watts
Director of Photography: Ethan Gueck
Assistant Director: Autumn Beck
Key Grip: Diego Carlos
Grip: David Hudson
Grip: Dylan Bowerman
Gaffer: Alexandra Savu
First AC: Pavi Saravan
Production Design: Anna Butcher
Costumes/HAMU: Sydney Payne
Sound Mixer: Adrian Corral
Boom Op: Abby Martin
Editor(s): Brady Wilson, Parker Watts
Colorist: Nick Mueth of Republic Editorial
Sound Design and Mix: Parker Watts
“Neo”: Matt Victory
“Morpheus”: Trajan Clayton
Professor: Mark Allen

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