The two faces

Agency: BBDO México


Some disorders aren't visible, but they eventually take their toll. So, for the launch of a novel that addresses these disorders, we depict it beyond its pages.

Thanks to artificial intelligence, we crafted portraits of the book's main characters. Then, together with the artist juanamatú, we created 3 hyper-realistic embroideries.

Why? The embroidered painting is a technique that perfectly represents a mental disorder because, while the front face of the artwork looks flawless, its back face is chaotic.

This professional campaign titled 'The two faces' was published in Mexico in January, 2024. It was created by ad agency: BBDO México. This Integrated, OOH Outdoor, and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted 3 months ago by Creative Director: Andrés Rivera of BBDO Mexico.


Agency: BBDO Mexico
CEO: Camilo Plazas
ECD: Benjamín Pedrero
Digital Director: Juanita Holguin
CD: Carolina Avendaño, Andrés Rivera.
CW: Mariana Moreno
Production Company: La Salvacion Studio
Artist: Juanamatu


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