Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports... It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the "Retard Gagnant" activation, which transforms travellers' waiting time into a pure moment of entertainment.
This professional campaign titled 'Retard Gagnant' was published in Switzerland in July, 2019. It was created for the brand: Canal+, by ad agency: Havas. This Digital medium campaign is related to the Media and Recreation, Leisure industries and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Gabriel Mauron of Havas Village Geneva.
Advertising Agency: Havas Village Geneva, Geneva, Switzerland
Creative Director: Gabriel Mauron
Operations Director: Camille Delesalle
Art Director: Thomas Lafourcade
Copywriter: Pascal Charvet
Junior Art Director: Leo Bonhomme
Junior Art Director: Laura Cros
Production Company: Cher Ami